| Citation | Veríssimo, D., G. Vaughan, M. Ridout, C. Waterman, D. MacMillan and R.J. Smith 2017 Increased conservation marketing effort has major fundraising benefits for even the least popular species. conservation; donations; flagship species; fundraising; internet; marketing; NGO; online; Biological Conservation 211:95-101. |
| DOI / ISBN | |
| Paper URL | |
| Ref. No. | 115721 |
| Language | English |
| Usage | not used yet |
| Remarks | |
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